3 Keys to Building an On-Line Presence
Consistency is Key
Creating a consistent, branded presence on social media is actually quite simple. Make sure all usernames are the same across all platforms, or as close as possible, all directly corresponding to your website. Make it easy for people to find you & know who you are when they do. Be sure you complete all pertinent profile information, including functioning links to your website and other social accounts. Use consistent, current logo across all platforms.
Choose Platforms Wisely
Make sure you are reaching your target audience & engaging with them on a routine basis. A lapse in your on-line activity makes followers think you’ve gone AWOL – with the current short attention span everyone possesses, you will be quickly forgotten.
Enlighten, Educate & Entertain
Give your audience reason to follow you by posting shareworthy content that enlightens, educates & entertains. If all you do is sell, sell, sell, people will lose interest & unfollow you.